Which Homes Can I Afford? Why It’s About More than
Just List Price
RealNegotiate Team: Computer Scientist and Statistician, RealNegotiate Inventor and PresidentLicensed Real Estate Sales
Professional, State of California
Sellers Under-Price, Hoping to Get Way Over Price
In 2002, the SF Chronicle noted an increasing trend of
concern to Bay Area buyers: Sellers in this high-cost market would list their
homes at lower prices than they would even consider accepting, to draw in more
buyers and eventually create an auction-like atmosphere, with the end result
being a sales price way above the list price (SF Chronicle, Real Estate Section,
July 14, 2002). This meant that buyers were often spending time and money
pursuing homes that were out of their range. List price alone wasn’t really
telling them which homes would meet their needs and price range.
Sellers Over-Price and Drop the Price Later if Needed
Additionally, another commonly used seller strategy is to
first list the home at a higher price than they are likely to receive, and when
it hasn’t sold, to later drop the list price, or accept a lower offer (SF
Chronicle, March 13, 2003). Yet the buyer initially looking at that property may
take the high list price as a sign that the property is out of their range, and
thus not even consider the property, which may actually be a good choice for
them. Again, list price was giving a misleading picture to the buyer.
Borderline Prices
If your price range is $200,000 to $300,000, which homes
listed at the high end of this range are actually out of range? Which homes
listed above this price range (e.g. priced at $310,000, etc) are actually in
range (because the owner will sell for less)? It depends on the property, which
requires expert market knowledge and understanding of the price behavior of
different properties.
How to Identify the Homes You Can Really Afford
(You May be Surprised)
RealNegotiate provides a simple and concrete solution to
helping you find which homes really do meet your requirements: RealNegotiate’s
automatic statistical analysis uses market data of recently sold properties
similar to the kind of property you’re looking for. The software’s
Selection
tool can show you exactly which of the above properties you have a high
probability (likelihood) of purchasing within your target price range, and
within any time constraints that you may have. For example, if you need to buy a
home within the next 30 days due to job relocation, RealNegotiate can select
which homes are likely to meet this need, within your price range. Thus you
won’t bother with deceptively under-listed properties, and will be able to
identify the over-listed properties that are actually in your range. You can
save time and money, while finding the properties that work best for you.
About RealNegotiate
RealNegotiate is the leading data mining software for real
estate negotiation and decision-making.
The unique software uses real market data for property sales to help real estate
professionals, buyers and sellers gain the most from their real estate
transactions, within the least time. The RealNegotiate team includes licensed
real estate professionals and computer scientists, who are available to assist
customers as needed. You can learn more about RealNegotiate, view demos, and
purchase the software at
www.realnegotiate.com