RealNegotiate: Statistical Decision-Making for Real Estate TransactionsAgenda:
Why the Statistical
ApproachWhat it is/BenefitsHow it Works (with Live
Software Demonstration)Summary, Q&A/Discussion,
Additional Resources and Thank You
I.
Questions that we will answer, using real industry data and scenarios:
ØWhat
are the odds of selling at this price? Within the next 30 days?
ØShould
I accept this offer? What are the odds of receiving a better offer?
ØHow
do I price it right to maximize the likelihood of getting the transaction, for
the best price, within the least time?
ØWhat
type of property should my business focus on? Which of these properties would
be best for this client?
ØHow
much will I earn? How can I maximize income?
ØDo
I need a second opinion on this appraisal?Why the Statistical
ApproachSupporting Trends:
Data-mining with market focus, increase of technology in real estate &
“techies” enter real estate profession (SF Chronicle, 2002), business needs
·The pricing/negotiation
strategy game:
oGettingthe best deal is crucial and the situation is adversarial (more for one
side means less for the other), yet it is both sides’ interest to come to an
agreement
oExamples:
“Sellers under-price, hoping to get way over price”, “Need for second opinion
on appraisal” (SF Chronicle, 2002, 2003), "Using market data to evaluate
trends, assess your position and get the best price" (various articles, Real
Estate Journal, 2003)
oAttaining
inter-related goals: sales turnover, client’s pricing requirements, business
income, time considerations (client relocation, efficiency of professional
time use, etc), benefiting from market trends
II.
What It Is (Solutions)Presenting
software for optimizing real estate negotiation and
decision-making, with pre-built, easy-to-use scenarios relevant to your
business; answering the questions above based on real industry data, no
mathematical background required.
Conceptual Basis
A
brief, application-specific introduction to the underlying concepts of the
tools presented, with visual aids
Benefits of this ApproachAbility to optimize
transactions can provide substantial monetary gains:
ØSellers
can determine the highest offer they are likely to receive, within their
target timeframe
ØBuyers
can save time and money, while increasing the likelihood of their offer being
accepted
ØReal
estate professionals can maximize their sales rate, revenue, and the
profitable use of their time. ROI Analysis with Spreadsheet Example:
increasing sales volume and price per-sale
III.
How to Use: Live Demonstration of Real ScenariosPossible examples:
ØDetermine
the probability of selling at different price levels, within the next 30 days
ØSelection
of the most time-efficient and profitable properties
ØMaximize
revenue over multiple transactions, within time goalsIV. SummaryQuestion and
Answer/DiscussionAdditional Resources
and Thank You