Real estate transactions are often the
biggest financial
decision that many of your clients will make. The stakes are high: when working with
clients,
setting the
right list price and negotiating for the right offer can make the difference
between a rapid, successful sale vs. continued waiting. Meanwhile, getting the best
price possible provides a boost to
your customer satisfaction,
reputation and earnings (see
financial example of how you can gain thousands in
real estate sales revenue).
RealNegotiate is unique in providing real
estate market data analysis such as
the probability of buying
or selling at different prices, and the time-to-sale at
each price/probability combination, in a
user-friendly
format.
You simply enter your property information
(list price, comparables) and goals (sales price,
time to sale, probability of a successful sale), and RealNegotiate shows you how
to get there, based on the market data.
RealNegotiate helps professionals and their clients
buy for the lowest price, sell for the highest
price, and maximize
real estate sales revenue, all within the
fastest time and highest likelihood of success.
RealNegotiate Professional provides a number of such
professional capabilities, along with
all of the capabilities provided for
selling and buying,
making it a great tool for
both industry professionals and buyers and sellers
themselves.
RealNegotiate is the
only software that provides a
concrete and
objective answer for such decisions on both
the buy and sell sides, based on the statistical analysis of
real market data, providing you with expert-level market knowledge
customized to your particular situation.
Additionally, RealNegotiate gives you the ability to
anticipate the
situation of the other party in negotiations, and educate your clients
accordingly
For example, for seller agents:
“What are the buyer’s chances of purchasing a
similar home at this price?” “How soon could the
buyer purchase a similar home?”
For example, for buyer agents: “If the seller doesn’t take my offer, what are his chances
of getting a higher offer”? “How soon could they possibly get a higher
offer?”
to help you select your strategy and present your case
For
example, for seller agents:
“Your likelihood of buying a similar home at this
price is just 55%, and in that case, you’d still
have to wait 30 additional days”.
For
example, for buyer agents: “Your chance of getting an offer higher than mine is just 20%, and in that
case, you’d still have to wait 30 additional days”.
Research in Scientific American (ref.1) indicates that
regardless of whether you are buying or selling,
using a software-generated negotiating position will
significantly increase the
likelihood of reaching an agreement that is more
favorable to you. The data-centric
negotiation approach has been highlighted in a
number of recent media, including the Real Estate
Journal Sales Trends (May 2003). For more articles and analysis, see
News.
Investors and/or Dual-Transaction
Note: Dual Transaction means
those who are both Buying and Selling
If you are buying and selling properties, you
may wish to determine how much profit you can expect between the buying and
selling sides of your transactions, the likelihood of attaining pricing and
profit goals (view demo), and
of the timing of your transactions.
For example, “How much profit should I expect to
make if I sell this property in 30 days and buy this other one in 45?”.
As a
real estate appraiser, you often need to perform a market analysis to provide
property valuations to your clients. This can involve analysis of multiple
properties in the past, and numerous calculations. RealNegotiate
automates this
process, making it quick and easy to perform and verify a
market-based appraisal, and provides further capabilities in
determining the probability and time-to-sale associated with different valuation
levels, for both buyers and sellers.
Reference
(1) Sigmund,
Fehr and Nowak, “The Economics of Fair Play”, Scientific American,
January 2002, p. 84.
RealNegotiate
